Auteur: Paul Leinwand, uitgever: Harvard Business Review Press
Hardcover met stofomslag, druk 2011 | Engels | 240 pagina's | 9781422136515
Heel mooi, vrijwel als nieuw. Stevig verpakt bezorgd door PostNL.
Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique. Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the right to win in its chosen markets. Based on extensive research and filled with company examples--including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble--Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes. The authors reveal: * Why you should focus on a system of a few aligned capabilities * How to identify the way to play in your market * How to design a strategy for well-modulated growth * How to align a portfolio of businesses behind your capability system * How your strategy clarifies growth, costs, and people decisions Few companies achieve a capability-driven right to win in their market. This book helps you position your firm to be among them.