Auteur: Tim Collins, uitgever: Laurence King Publishing
Paperback, druk 2014 | Engels | 208 pagina's | 9781780671680 | 21 x 15 x 2,2 cm
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Describes one hundred tested approaches to creating an advertisement, providing examples of how such concepts as visual similes, repetition, shock, hoaxes, and product sampling have been employed in successful advertising campaigns
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas.
The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.
Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.